LOOKS DO MATTER - 30 years of packaging design: Wine & Spirits - graphic design - art Hardcover – November 21, 2025

This book traces three decades of creativity, innovation, and challenges in the field of packaging design at EZI Brand Design, primarily for the wine market. Through iconic projects, the book explores trends and techniques evolution, while highlighting the different strategies that have shaped the modern packaging industry.The 30 years covered in this book illustrate how designers have successfully navigated technical constraints, aesthetic needs, and commercial requirements to create packaging that resonates with consumers and strengthens brand identity.Each project highlights specific challenges that designers faced, from technological advancements to shifts in consumer behavior, while emphasizing the importance of innovation and sustainability in packaging design.Beyond the technical aspect, this book reveals the cultural and economic impact of packaging design, offering a reflection on the future of this discipline. A fascinating testimony for creatives, industry professionals, and anyone interested in the art of captivating through packaging. Read more